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  • Jul 28, 2011
  • 09:59 PM

Advertising - Indigenous SA languages: Speaking to consumers

Zweli Mokgata / FM.co.za
The use of indigenous SA languages in advertising is increasing but there is still some way to go before these languages are used in the advertising of premium brands. Advertising gurus agree that the quality of what is termed “vernacular” advertising is improving. It is no longer a matter of commercials being written in English, then translated directly into the desired language.

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