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  • Mar 29, 2012
  • 02:07 AM

A new serif in town: The fonts used on London's signs and shops have an army of fans

Simon Usborne / The Independent
Simon Garfield, author of Just My Type, a book about fonts, says the letters on signs as well as shopfronts and buildings have a crucial and increasingly overlooked role. "You should be able to be parachuted into any city in Europe and know where you are instantly from seeing the typeface," he says. "You can land at a London airport and know you're there because you see Gill Sans everywhere."

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